4 Ways to Boost Your Online Sales and Make More Money

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One question often asked by online shop owners is how to increase their sales. Follow these tips to increase your traffic and convert more online orders.

1. Start With Your Stats

Using a package like Google Analytics, go through your web stats in detail. Look at stats like Bounce Rate, Social Acquisition, and Behavior. Set up a Goal Funnel to view the sales process and work out if there are any problem areas. For example, if shoppers are abandoning their shopping carts at the delivery page, this is useful information.

If you're not familiar with Google Analytics, make it your friend. Learn how to use it and how to analyze the data. It will provide you with valuable information.

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2. Get To Grips With Your Stock

Ensure you are aware of all of your stock. This is particularly important if you sell through multiple channels. There's no point in investing time and money in obtaining sales, only to realize you can't fulfill orders. Consider investing in a stock control software solution. This will help you keep track of all products, and it can connect to the warehouse and accounting.

3. Streamline Delivery

Are you using the most cost-effective and streamlined delivery services? A big bugbear for shoppers is getting to the checkout and realizing that delivery costs are too expensive. Look for ways to keep costs to a minimum. Offer customers a range of options. If secure delivery is expensive, then provide a cheaper option as well.

Check out your competition. Do they offer faster, quicker shipping? Make sure you can compete. Otherwise, users will click away and go elsewhere.

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4. Follow Up On Abandoned Shopping Baskets

Ensure your online shop software allows you to capture abandoned shopping baskets. This will enable you to email customers and ask if there is a problem. You will find that a lot of shoppers will continue with the process. Others may provide valuable feedback as to why they abandoned their basket.

5. Appeal To Different Shoppers

Online shoppers can be divided into three general types. Trackers are shoppers who know exactly what they're looking for. They may have seen an advert or received a recommendation. When they come to your website, they are likely to use your search box to find the product. Ensure your search facility is accessible on each page. Check how the search results are displayed. Make sure they include an image and a clear summary of the product.

Explorers will have a vague idea of what they are looking for. They may need a dress for a specific occasion or a gift for a friend. These shoppers will use the navigation menus. Make they are as intuitive as possible. Reduce the number of clicks it takes to arrive at the product pages. If you stock a significant number of products, then provide filtering. This will enable shoppers to reduce options to fit their criteria.

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Browsers may not have any idea about what they're looking for. They are just browsing. Pull them in with banners and promotions. Grab their attention and persuade them to navigate further into the site.

These are just a few ways you can convert more sales. Monitor all changes you make to determine what works well for you. This will help with future updates.

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